LOOP EARPLUGS asked us to help them find creative agencies to deliver a 360-degree campaign that would engage new and existing customers across their core markets.

Creative strategy – Campaign

We introduced a shortlist of strategic creative and production partners who could work across TV, OOH and digital to create an aspirational brand-first campaign.

LOOP EARPLUGS chose PDA, who created a critically acclaimed campaign that positioned earplugs as the new urban essential.

“AUFI always gives us super comprehensive context on what the client is looking for. After establishing a clear enemy for the brand (noise), we leaned into an insight with great creative tension: LOOP celebrates sound, and empowers users to embrace all the loud activities they love – while protecting their hearing.”

David Yankelewitz – Founder & Creative Director, PDA

“The chemistry between PDA and the LOOP team was incredible from day one, something we always aim for when making these connections.”

Charlotte Rand – Network Director, AUFI