BLUEBERRY were at a pivotal moment – having established themselves as leaders of the digital fashion landscape’s booming creator economy. They were on the brink of hiring their first ever brand agency to renew their visual and verbal identity, and asked us who they should bring onboard to redevelop the brand. They needed something that would feel native to fans of all ages, and also exciting to Mattel execs and VC investors.

BRANDING - MESSAGING - DIGITAL DESIGN

We shared a shortlist of branding agencies with a scrappy, start-up mentality as well as experience creating consumer brands from scratch. More than just a skills fit, we introduced teams that we knew would have real chemistry with BLUEBERRY’s stakeholders.

DAY JOB went ahead with the rebrand, introducing a whole new look and feel for BLUEBERRY, and how the brand shows up across the digital fashion landscape. The team delivered a new logo, identity, wireframes for the website and updated messaging guidelines all designed to retain the brand’s position as the leader of this fast-growing market.

“This rebrand couldn’t have happened without our friends at Day Job. And thank you to ASK US FOR IDEAS for making that first intro. If you are looking for a consumer branding agency, these are your people!”

Emily Eitches – Head of Business Development, BLUEBERRY