Back MarketKoto

BACK MARKET came to us at the start of their rebrand journey, and asked for introductions to creative agencies that could build them a standout new identity.

Brand identity – Rebrand – Brand Guidelines – Art Direction – Messaging

BACK MARKET - BRANDING. DESIGN - KOTO ©️
BACK MARKET - BRANDING. DESIGN - KOTO ©️

We shortlisted some of the best branding teams in the world, finding agencies that could bring BACK MARKET’s refurbished tech mission to the masses.

BACK MARKET - OOH CAMPAIGN. DESIGN - KOTO ©️
BACK MARKET - OOH CAMPAIGN. DESIGN - KOTO ©️

BACK MARKET chose KOTO, who designed a rebellious new brand identity that establishes the business as the go-to marketplace for second-hand tech.

BACK MARKET - BRANDING. DESIGN - KOTO ©️
BACK MARKET - BRANDING. DESIGN - KOTO ©️

“I'll always be exceedingly, exaggeratedly grateful towards my best friend. I mean, he introduced me to my wife. I feel pretty much the same way towards AUFI.”

Vianney Vaute – co-founder and Chief Creative Officer, Back Market