Connecting sex ed startup BEYOND THE BEEZ with London-based STUDIO DON for a brand refresh that establishes them as the go-to experts in their field.

Rebrand – Web Design – Web Development

Traditional sex education needs a rethink, and that’s exactly what BEYOND THE BEEZ aims to do. The NYC-based startup shares curated, research-backed, modern and inclusive sexual wellness information and products, with a contemporary attitude towards intimacy. While the content of the platform was dialled in, the brand needed a refresh to become the approachable authority in the space. We partnered them with London-based STUDIO DON for a new identity and website that blends sensual editorial and warm tonality to make sexual education inviting and intriguing for all.

“We were so excited to transform our brand from self-made, to the clean, elevated and professional presence we believe it has today. STUDIO DON was perfect for us; they did such a great job bringing our vision to life. We can't thank AUFI enough for making the connection.”

Elizabeth Ashford - Founder, BEYOND THE BEEZ

“Elizabeth had the same challenge many startups do: a limited budget, but an impeccably high-caliber design sensibility. She needed a team who could help her breathe a new, mature life into BEYOND THE BEEZ, while being hyper-efficient with her resources and collaborative with her as a founder.”

Charlotte Rand - Network Director, AUFI

“As sexual wellness emerges as a disruptive category, BEYOND THE BEEZ needed an identity and website that transformed them from a personal blog into an inclusive, credible community rethinking sexual education. The challenge was to create more design consistency across their digital channels, whilst exploring arresting typographic combinations to communicate feelings of sensuality and clarity. We were deftly supported by AUFI, who provided considered and tactile feedback for us and the client, helping balance creative direction with commercial thinking.”

Thomas Seddon & Rose Gordon - Co-Founders, STUDIO DON