Connecting BFA Industries – home to some of the largest beauty subscription brands in the world: IPSY and BoxyCharm, brand incubator Madeby Collective, and personal care brand, Refreshments – with Butchershop for a 360 degree rebrand and digital re-imagining.
“BFA is a melding of art and science. Butchershop built a masterbrand that could flex to include subscription giants IPSY and BoxyCharm and any future additions while connecting business, brand and product.”
Trevor Hubbard – Global CEO, Butchershop
“We set out to build a platform that, beyond being visually compelling, works to communicate the beauty and inclusivity BFA stands for with investors, partners, employees, beauty creators and entrepreneurs.”
Trevor Hubbard – Global CEO, Butchershop
“Butchershop have deep experience in helping businesses reach significant growth with both consumer and tech businesses, right through to IPO. This experience along with their can-do attitude and strong, positive company culture meant they felt like a great match for BFA ahead of their company-wide naming and brand architecture project.”