Matching the Intercontinental Hotel Group with food, drink and hospitality brand specialists &SMITH to create an all-new identity for their Park Lane flagship restaurant ELLA CANTA.

Branding – Naming – DIGITAL – ART DIRECTION

“Working with Superstar Mexican chef Martha Ortiz, we named and created a brand for ELLA CANTA (Spanish for ‘She Sings’), which aims to deliver the beauty, colours, stories, and spirit of modern Mexico to London.”

Rachel Smith – Founder, &Smith

“There’s a perception of Mexican food in London and the UK today, and it’s very different to the kind of food that Martha creates. Her food is surprising, refined, artistic — a big contrast to the more fast-casual Mexican experience we’re used to over here. We were keen to challenge that perception and turn Mexican restaurant branding on its head.”

RACHEL SMITH – FOUNDER, &SMITH