ERHA is a functional wellness drink combining ancient plant medicine with modern supplements. With an initial three products developed, they asked us to connect them with an agency to create their brand, including visual identity, packaging and website design to support their launch into D2C and targeted retail. Aesthetically, they were after a team that could blend this sense of old and new to create something both stylish and ownable.

BRANDING — PACKAGING DESIGN

We introduced ERHA to a selection of teams who really understood how to make aspirational products, and could use this expertise to help them cut through what’s become a very busy market. It was important for the product to have an elevated look and feel, without blending in with other wellness products on the shelves.

STUDIO LIGHT won the project, and created a beautifully fluid typeface inspired by ancient Egyptian inscriptions. Combining this with galactic images and futuristic illustrations, the branding reflects ERHA’s unique position as a bridge between past and future. STUDIO LIGHT then instilled a benefit-first product system to make it easy for consumers to choose which drink best suits their needs. It’s already seeing success, with ERHA landing a listing in cult-fave wellness store Erewhon.

“Working with Brooke on Erha was a masterclass in creative partnership — she brought sharp strategic thinking, a deep understanding of brand storytelling, and an instinct for pushing design into new, unexpected territory. Every collaboration felt like a shared pursuit of something bold and meaningful.”

Morgan Light — Founder, Studio Light