Connecting MUTHA with NY's CHARACTER to help reimagine the future of natural skincare.

BRAND STRATEGY – NAMING – IDENTITY – PACKAGING – PHOTOGRAPHY – ART DIRECTION

“Vetting agencies is a very complex process, and coming across the perfect match is not a straightforward task. However, everything is simplified and the chances for success are significantly increased when the sourcing is done right. That’s where AUFI comes in ...”

David Krzypow – COO, Mutha

Hope Smith, a philanthropist and mother, developed MUTHA as a natural skincare line to change the game for mums everywhere. Hope needed a visual and verbal brand to match her ambition for the product – one that felt brave, unique, personal, and encouraged women that self-care is anything but selfish.

“MUTHA were looking for an agency partner that could help them build a unique, courageous and thought-provoking brand, and deliver a full service, from strategy to brand architecture, digital development, go-to-market strategy and campaign ideation. We’re excited to see the brand boldly standing out in the world.”

Toby Wilkinson – Co-Founder, AUFI