Having helped them find a partner for their rebrand, RELAY came back to AUFI in search of an agency who could deliver an impactful brand awareness campaign. It would need to show business owners what RELAY does and how it’s useful for them – and also pack a punch creatively.

CREATIVE STRATEGY — CAMPAIGN CREATION — PHOTOGRAPHY — OOH

Before working with us, RELAY had found that agency partners often struggled with the nuances of their service, so they wanted a team who would really understand their offer and help them to convey this clearly.

We connected RELAY to agencies who were experts at strategically differentiating brands through campaigns, many of whom also had experience working with the financial industry. We knew they’d have to be heavy hitters, to capture attention and evoke emotion in viewers.

RELAY decided to partner with THIS JANUARY, who built the ‘Sneak Attack’ campaign. Exaggerated photography and a humorous video ad highlights how when you run a small business, there's a financial problem around every corner – and RELAY is built to solve them. The project drove a meaningful lift in brand awareness and boosted organic traffic, plus it sparked plenty of smiles.