CALVIN KLEIN asked us to share a shortlist of experiential marketing agencies to help launch a new lifestyle store in London’s iconic Battersea Power Station.

Brand activation – Experiential Marketing – Production

We put together a lineup of best-in-class teams that could deliver an engaging pop-up experience to connect with locals and drive footfall to the store.

CALVIN KLEIN chose NEW MOON, who created a series of New York-style news kiosks, filled with limited edition zines profiling the next generation of creative talent.

“Having helped some of the most recognisable brands in fashion and luxury build out experiential activations rooted in a strategic ‘why’, NEW MOON were the perfect fit to help CALVIN KLEIN connect with a cultured community for their latest store launch.”

Alex Lenzan – Head of Growth, AUFI

“AUFI were a fantastic partner throughout the pitch process. They took the time to understand our strengths and skill set and were able to link us with a brief that played into those strengths. It's a sign of a great partnership.”

Andrea Bryant – Global Client Services Director, New Moon