K8 CAPITAL asked us to find them an agency to develop a brand and website to introduce their new venture fund, born out of 200 years of operational expertise.

Brand Creation – Website

We made the introductions to a select group of agencies that are experts in creating brands to reflect a business’s ethos.

K8 CAPITAL chose THAT THING, who were able to capture their essence to build a brand and website that reflects the credibility and reputation of the family's business, whilst amplifying their unique offering and future-facing approach as a venture fund.

“AUFI's guidance and introductions to agencies have been instrumental. If it weren't for them, I would have a hard time gauging the market for more boutique-sized agencies. Their supervision and expertise also allowed me to make a more informed decision on which agency to work with.”

Andre Koo – founding partner, K8

“It was great to work with AUFI on this project. You don’t meet a man like ANDRE KOO every day, so it speaks very highly of the circles the AUFI team operate in.”

Joe Weir – Founder, THAT THING

“As experts in distilling narratives into impactful concepts, THAT THING perfectly captured this essence to build a brand and website that embodied tradition and innovation in equal measure.”

Sebastiano Zanasi – Operations & Account Manager, AUFI